Spark is a student-centered, mobile-first guidance platform embedded in Canvas that helps undergraduates navigate the resources and opportunities available to them at their institution. Drawing on academic engagement data from Canvas, career service engagement from Handshake, and institutional records, Spark calculates personalized relevance scores and delivers targeted recommendations directly to students’ existing workflows. Rather than relying on broad outreach, Spark surfaces only the opportunities most relevant to each student, earning their trust that what they see is genuinely meant for them. Currently deployed campus-wide at UC Irvine, Spark is expanding to incorporate extracurricular activity data through CampusGroups, further supporting students’ academic, career, and co-curricular development in a single, integrated system.
Richard Arum
Professor of Sociology and Education; Principal Investigator, UCI-MUST Lab
Richard Arum is Professor of Sociology and Education at the University of California, Irvine, where he directs the UCI-MUST (Measurement of Undergraduate Success Trajectories) Lab. His research draws on social stratification and the sociology of organizations to examine how schools and labor markets shape life course outcomes, with particular attention to higher education access, college learning, and post-college transitions. He is the co-author of Academically Adrift (University of Chicago, 2011) and Aspiring Adults Adrift ((University of Chicago Press, 2014), two widely read studies of college learning and post-college outcomes, and coeditor of: The Liberal Arts Advantage: Measuring the Deeper Value of a College Education (University of Chicago Press, forthcoming 2026); Improving Quality in American Higher Education: Learning Outcomes and Assessments for the 21st Century (Jossey-Bass, 2016); and Stratification in Higher Education: A Comparative Study (Stanford University Press, 2007). Previously, Arum served as Dean of UCI’s School of Education. Senior Fellow at the Bill & Melinda Gates Foundation and Director of Education Research at the Social Science Research Council.