MyCoach AI is a GenAI-powered, conversational coaching tool designed to support first-generation and historically underrepresented college students. Accessible via SMS initially, it delivers instant, personalized guidance rooted in Beyond 12’s decade of coaching expertise and culturally affirming curriculum. By combining the intelligence of AI with the empathy of human coaches, MyCoach AI addresses academic, personal, and logistical student challenges, escalating to a live coach when students need specialized support. It proactively nudges students about key deadlines, anticipates barriers, and celebrates their successes, ensuring students receive continuous and inclusive support throughout their college journey.
Alexandra Bernadotte
Founder & CEO, Beyond 12
Alexandra (Alex) Bernadotte is the founder and CEO of Beyond 12, a high-tech, high-touch nonprofit that integrates personalized coaching with technology to increase the number of historically underrepresented students who graduate from college and translate their degrees into meaningful employment and choice-filled lives. She has more than 18 years of executive management and strategic development experience in the nonprofit and private sectors. Prior to launching Beyond 12, Alex was an entrepreneur in residence at NewSchools Venture Fund, where she developed the business plan for the organization. Her career includes leadership roles at The Princeton Review, Foundation for a College Education, and the World Health Organization. Alex holds degrees from Dartmouth and Stanford and has received several prestigious honors, including an Ashoka Fellowship and the NewSchools Venture Fund Entrepreneur of the Year award. Alex currently serves on the board of directors of Cengage Group, the board of advisors of the Magnuson Center for Entrepreneurship, and the Presidential Commission for Financial Aid at Dartmouth College.