ThinkCERCA is developing an assessment and feedback tool trained to identify aspects of an argument. When students compose an argumentative essay, the tool highlights key writing elements, thereby assessing students while they write, enabling formative feedback and providing mini-instructional events to drive learning while writing. As a result, ThinkCERCA provides authentic assessment of learning experiences and assists teachers to provide actionable feedback.
Eileen Murphy
Founder and CEO, ThinkCERCA
Eileen Murphy
Founder and CEO, ThinkCERCA
ThinkCERCA is a tool designed to support systems-level literacy growth. Eileen Murphy spent 20 years as a classroom teacher, English department chair, and Director of Curriculum and Instruction for 115 schools before founding ThinkCERCA. She is also an NCTE author and a Pahara Aspen Fellow.
Harry Layman, PhD
Senior Engineer, ThinkCERCA
Harry Layman, PhD
Senior Engineer, ThinkCERCA
At ThinkCERCA, Harry Layman, PhD, leads the development of the assessment and feedback tool. Previously, he was an Executive Director for the College Board. He has an MBA and a BS in Computer Science from Columbia University, and earned a PhD in Educational Assessment, Testing and Measurement from the University of Leicester. Dr. Layman holds certifications in machine learning and solution architecture and has been CTO for multiple venture-funded enterprises.